8 Ideas for Better Slides
By Zach Gemignani
December 26, 2007
Find more about:
powerpoint
presentations
I recently ran a few training sessions about how to visualize and present complex data. The high point was a series of “extreme slide makeovers” in which I honed the message and cleaned up visuals from existing presentations. Here are some ideas to tame busy, confusing slides.
Simplify your slide master, make room for content. Fancy borders, elaborate fonts, and background images do little to impress your audience. They leave little room for communication, either. For those saddled with frilly corporate slides, you’ll have to take on the Brand Standards Police.
It may help to get quantitative. Consider this PowerPoint standard slide master. Less than 50% of the total slide area (highlighted in green) is available for content.

Say something once, why say it again? The Talking Heads sang: You're talkin' a lot, but you're not sayin' anything / When I have nothing to say, my lips are sealed / Say something once, why say it again?
Wordy slides can be confusing and tedious. The author is using a lot of words—and often lots of qualifiers—in hopes that the core point lies somewhere within. The burden of synthesis is shifted to the audience. That’s not fair.
Make one point per slide. The take-away sentence on your slide should clearly state your point; the data on the slide should support that point. Any information that is tangential to the key concept can be pushed to an appendix or supporting slide.
Redundancies cause unnecessary repetition. I was surprised in my slide makeovers how often I found information that could be consolidated to simplify the slide. Redundancy came in many forms: multiple graphs repeating the same legend, axis labels that are described in a chart title, restating the same point.
Christmas is over, take down the decorations. Clear out clip art, “screenbeans”, and other images used to dress up the slide. Most effects are less “dazzling” than you might think. Eliminate gradients, shadows, 3D effects, and most animations. These design effects were exciting 10 years ago. But if they don’t help you communicate, move on.
On the other hand, consider using full-screen photos as a way to convey a idea or theme, accompanied by few words. Here’s an example from a presentation I gave a few months back:

Reduce chart-junk. Excel and PowerPoint charts come pre-packaged with a heaping helping of chart-junk (“unnecessary or confusing visual elements”). Here are a few things I change in a default column chart: no shaded background, grey gridlines, no chart outline, no y-axis line, no column outlines, turn off auto resize text, change column colors to increase contrast. If you want to save yourself from chart-junk induced carpal tunnel syndrome, check out Chris’ chart cleaner Excel add-in. Sometimes charts aren’t necessary at all. If you’re using a pie or stacked column chart to show a single data point, the number alone will do the job more clearly.

Delete your “Text-junk” too. Text can contain “chart-junk” too—visual distractions in text that dilute your message.
- Title Capitalization or Other Excessive and inconsistent use of Capital Letters. Title caps doesn’t make sense to use and is more difficult to read.
- Underlining. If you want to emphasize a word or phrase, use bold or italics.
- Don’t use bullets when there is only one item or sentence. People have become so accustomed to using bullets that they’ll use them when they are totally unnecessary.
- Bad fonts: The worst is Comic Sans MT, as the LMNOP blog describes: “These days, just like an e-mail from an “@ aol.com” address has a distinct lack of credibility, an e-mail written in this font makes the sender seem ridiculous and out of touch.”
Simplify style and formatting. Inconsistent colors, fonts, font sizes, and other styles are a subtle distraction. Limit yourself to three font colors (emphasis!, normal, low-emphasis), three font sizes, and three font styles. Here’s an example.
Three colors

Three sizes

Three font-styles

Putting it all together

All these points can be summed up as: Make everything on your slide serve your story. Best wishes for 2008!
Analytics Roundup: TIps for showing, sharing, communicating
By Chris Gemignani
December 6, 2007
Find more about:
Business_Intelligence
analytics
business
charts
excel
google
graphics
graphs
powerpoint
presentation
- Developer's Guide - Google Chart API - Google Code
- Beautiful stuff, particularly the Venn diagram.
- Align Journal - BI Worst Practices
- We often see articles on BI "Best Practices" here is an article telling us what NOT to do.
- flot - Google Code
- Attractive Javascript plotting for jQuery.
- ongoing · On Communication
- Interesting blog post about how different forms of communication rank for immediacy, lifespan, and audience reached.
- The Excel Magician: 70+ Excel Tips and Shortcuts to help you make Excel Magic : Codswallop
- SlideShare
- Source for presentation ideas.
Introducing Chart Chooser
By Zach Gemignani
November 20, 2007
Find more about:
charts
excel
powerpoint
tools
Find and Download Great-Looking Excel and PowerPoint Charts
Chart Chooser is an online tool that answers two questions we commonly get:
- What type of chart should I use to show my data?
- How can I make good looking Excel or PowerPoint charts?
Chart Chooser is easy:
- Check the boxes on the left that best describe your objective
- Select the chart that you want to use
- Choose from Excel or PowerPoint downloads to get a formatted chart template
A few notes about Chart Chooser:
- Thanks to Andrew Abela of Extreme Presentations for inspiring Chart Chooser with his “Choosing a Good Chart” post and for working with us to put this tool together.
- We’ve tried to make the charts both Tufte-compliant (i.e. minimal chart-junk) and visually attractive (thanks to Google for the color scheme).
- Feel free to suggest other types of charts that you’d like to see in the Chart Chooser. Send an example to chartchooser@juiceanalytics.com.
- If you’d like a customized version of Chart Chooser for your organization, write us at chartchooser@juiceanalytics.com or call me at 202.251.7750.
23 comments | Show all comments only the last 5 are shown
Clint said:
Not bad for a v1 guys - I especially like the waterfall chart as a funnel visualization. The comparative column and bar charts seem a bit noisy though - might be as simple as using thicker bars and columns, then again might not.
aaron said:
very cool!
why did you exclude the basic line chart from the 'relationship' category but include the two-axis line-column chart?
Chris Gemignani said:
Clint: Sounds like someone's volunteering...
Aaron: In my experience, the basic line charts are used to show the performance a bunch of similar series over time. The line-column is typically used in business to show two aspects of the same thing over time, sort of like showing prices and volumes in stock charts.
MikeW said:
Excellent tool, thanks guys! I've sent it round the office so now everyone can create clear, uncluttered charts. RIP grey background!
grossu said:
Awesome. It would be great if you add Numbers for ac format for uploading.
Tony said:
Guys, great tool much like the Chart Cleaner! I also understand that you aren't going to be able to please everyone.
The good: Excel downloads that show the table templates (specifically for the waterfall chart, which many people have trouble with), color schemes and formating are excellent, interactive selecting is great, inclusion of bullet charts and pushing less chartjunk is a big plus.
Opportunity: I see some downfalls with the options that are presented to me. Much like some of the dashboard tools, it gives me the option of what's available, but does not indicate what is optimal. For example, by selecting Composition, I get everything from bar charts to waterfall charts, to pie charts, to tables. It may be helpful to possibly rank which are the most effective. Why use a pie chart when a bar chart is a better choice. Or, use a stacked bar chart (I find very ineffective) when a line graph is probably better.
I think the objective here is to show what's possible and appeal to the masses. I just question your design when you have previously voiced that some of these break the fundamental rules of data visualization (pie charts).
Jesse Robbins said:
Outstanding work!
Joe said:
This is awesome! Great time saver. Thanks for the great posts and tips.
zaxl said:
Great tool! With Chart Cleaner you open mi mind to a whole new world of graphics. This is an excel-ent addition to my arsenal. Many thanks!
govi said:
Great!
Using it right now for my scorecards!
arun said:
I really appreciate your work... the charts are really cool... I am going to use them at work... thanks guys
Ed O'Loughlin said:
I'm sure it's a great tool, but http://chartchooser.juiceanalytics.com/ makes Firefox on XP fall over.
Stef said:
Hmmm... is it only available for US users? Doesn't work from my place - Switzerland. Neither in Safari nor in Firefox. Just some kind of legal note appears...
Chris Gemignani said:
Stef: The problems you're having relate the DNS propagation. We only set up the chartchooser.juiceanalytics.com address earlier this week and it takes a while for all the far corners of the Internet to know about that address. Not that Switzerland is that far away these days.
If you wait a few days, it should work for you.
Ed: I'll give it a try on Firefox with XP.
Michael Vu said:
thank you for this! it's going to be very, very useful for entrepreneurs and business owners.
Kelly O'Day said:
Nice job!
The line chart uses a legend to identify the 4 data series in the example. Legends add an extra step for chart readers, they have to move their eye back and forth between the lines and the legend. This can interfere with quick, easy chart interpretation.
Why not use series labels to make it easier for the reader? I've modified your line chart file to add a procedure which adds series labels instead of the legend.
You can see it <ahref="http://processtrends.com/toc_chart_doctor.htm#Replace_Legend_with_Series_labels"> here</a>.
Kelly
Kelly O'Day said:
Here's the link again. It didn't work when I used <a href="... <.a>
http://processtrends.com/toc_chart_doctor.htm#Replace_Legend_with_Series_labels
Tony said:
Kelly - Nice job! The link in your post above didn't work, so I just went to your site to find the example. I am a big fan of your changes. I would always opt for series labels versus a legend. They take up less space and make it more visually appealing.
Kelly O'Day said:
This is my 3rd and hopefully final try at getting the link to work.
http://processtrends.com/toc_chart_doctor.htm
Stef said:
Hey there, the website is still not visible from Switzerland! Gush....
Mike said:
Hi guys!
This is fu&%$ awesome! Thank you very much for this!
Tom said:
I love your site and have used several graphs to make myself 'look good' at work. Thanks.
I want to use the Waterfall chart but for the life of me I can not figure out how you remove/hide the color fill from the data points after the first one and leave it in for this one.
Thanks.
Priya said:
Hey thanks for this useful site... I was wondering if there is a write up for different type of charts displayed here, as in what type of data or steps / FAQs etc.
If I am missing something here, let me know
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Analytics Roundup: Collaboration and Presentation
By Chris Gemignani
November 19, 2007
Find more about:
BPM
powerpoint
presentations
software
- Death by PowerPoint » SlideShare
- Quick inspiration for great presentations.
- Role Modellers - Home
- Software to manage human collaborative work via a workflow motif. Driven by Human Interaction Management.
Google Presentations and the Right Tool for the Job
By Zach Gemignani
September 24, 2007
Find more about:
business
powerpoint
presentations
productivity
tools
Last week, Google released Presentations to fill out their portfolio of online, collaborative document types (they already offer text documents and spreadsheets). The Google folks were kind enough to include us in a round of beta testing a few weeks back, giving us a chance to preview this application, find bugs, and offer feedback.
If you give Google Presentations a try, you may be struck by its limitations. It doesn't offer much flexibility in creating presentations, especially when compared to Microsoft PowerPoint or Apple Keynote. The best you can do is create simple text slides on a few predefined templates. On the other hand, it offers unique capabilities you don't get with desktop applications. In particular, we were impressed with how easy it was to share a presentation live online.
I have started to wonder whether calling Google Presentations a "web-based competitor to PowerPoint" or "a PowerPoint clone" was simplistic and misguided. Lumping together software tools is a natural reaction to long lists of features and techno-terminology. Software vendors don't make it any easier to distinguish the differences when they attempt to convince us that their solution is the complete, do-everything tool to satisfy all your [presentation/data analysis/communication/networking] needs.
So, we assume our software tools fall into neat buckets. We assume the tool we are using today do everything we need "well enough." And we assume any new tool is a direct competitor to what we use. As a result, we are severely limited in what we can achieve.
For a long time, I was a fan and a heavy user of PowerPoint. It did what I needed. Perhaps I told myself that what it did was all I needed. A while ago, I had to break off this exclusive relationship.
Now, I find myself using a bunch of different tools to communicate information. On the one hand, this has made my life more complicated. There are new applications to learn and the hassle of moving documents around. But in other ways, it's easier. I use tools designed for the task at hand. And I have opened up a whole new realm of what is possible in terms of organization, polish, and audience engagement.
The table below shows the activities involved in business presentations. For each activity, I have a rough assessment of how well PowerPoint, Keynote, and Google Presentation perform. I also list the current Juice toolset.

7 comments | Show all comments only the last 5 are shown
Paul Soldera said:
We've been using Google tools quite a bit recently. They really shine when you need to collaborate remotely, but after that, the functionality really is limited - especially the spreadsheet program. I haven't tried the presentation one, but must give it a go.
The real drawback for me though, is the response time. I am so used to rapid text/data entry and menu response time that I have almost no tolerance of any perceptible delay. I think this is where ajax and other RIA apps hit a wall. Which is a pity.
Dan Keldsen said:
Nice comparison, and like Paul, I've found myself using Google tools a fair amount (why not, they're free - making experimentation so much easier than "enterprise apps").
Lag-time and some inconsistencies across the "product suite" make working with these tools a bit confusing, but using Google Docs and Spreadsheets has been very handy with some remote collaboration lately.
In your comparisons, I agree with most of your commentary, with one exception...
I'm trying to like Numbers, but while it provides beautiful charts and tables for the most part, it's limitations in color schemes, and in a number of frustrating UI interactions, is giving me heartburn. It's quirky, and on my machine (2 month old MacBookPro - the LED variation), is very slow in switching between pages/tables/charts.
Even though it has been nearly 14 years since I last used Illustrator to create charts, I'm about to ready to give it a whirl again - at least the graphical presentation is sure to be solid, although it's baffling to me that all of these tools, whether coming from a spreadsheet or "art" metaphor are still so clunky after all this time.
I guess the "Tufte-ian" revolution hasn't quite intersected with the usability movement yet, eh?
Chris Gemignani said:
I agree that Numbers is a little weird. While the basic charts are pretty good, the inspector-based manipulation is hard to get used to. The good news is an update to Numbers appeared yesterday that is supposed to address performance.
Tony Rose said:
I'm not familiar with Numbers. I will say that I almost snapped my mouse in half trying to use Google Spreadsheets and dealing with the delay. Even the slightest lag between key strokes and data entry won't work for me. Call me high-maintenance... We have a long way to go before Excel is overtaken in the corporate world.
What, no Xcelsius in the "juicebox"?
GleaM said:
I just heard yesterday the name of a web-based suite called Zoho:
http://www.zoho.com/
For what I did heard and the impression that I got from it (looks very google-like), I think it beats Google suite by far.
Just to add somo other solutions...
Regards.
rolo said:
We have set up a 46" LCD to display KPIs, and use powerpoint, but obviously it has not been the best experience.
Can anyone suggest tools for digital signage in corporate offices where a reports and analysis unit has to display, every other day, kpis, tables with data, trendlines, bar charts, etc. But in a professional way and not like a simple power point?.
Thanks in advance!
Noah Iliinsky said:
Hi Zach,
I've got to agree on your choice of the Omni tools; they really are best-of-class.
I'm curious about what you mean when you say storyboarding. Typically, I'd think of frames that define phases, with some illustration and supporting text. How does that work in OmniOutliner?
Best, Noah
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Earlier writing


7 comments | Show all comments only the last 5 are shown
Ken said:
I go even further:
I use a sans serif font (serifs aren't needed for what should be minimal text);
never sized less than 28 pts (more as a discipline for myself to minimize text);
almost never use articles (except in quotations, which I also edit heavily, using ellipsis); and
almost always use images to "emotionally anchor" (or graphically explain) what I'm trying to convey.
Combined with *sparing* use of appropriate video and audio, I find this approach has been able to keep 100+ college freshmen awake and reasonably attentive for 10 weeks of an 8am course.
Joy said:
Great post! I love seeing the really good presentations that are simple and to-the-point. I was wondering if you have any suggestions for when you are limited by a standard template you have to use as part of company policy.
Zach said:
Joy, I read one presentation guru who argued that it is foolishness to paste the company logo on each and every slide. It isn't as if the audience has forgotten who is giving the presentation two slides in. With that in mind, one idea is to use the standard template for the title page, then go with blank/all white slide masters when you want need more area for content. Likewise, use images that take up the full slide. You are still using the template, it is just getting covered up by your content.
David Gerbino said:
Zach,
I am the brand police and I could not agree with you more. However, in my roll as "the brand police" I did have concessions to make with the powers that be. Having said that, we have opened up our corporate templates to increase screen real estate as compared to what the branding agency created. Over time, the "logo" on every page will shrink and ultimately disappear.
Thank you for this very important piece on presentations. You do Edward Tufte proud.
jlori said:
Great.
Joy said:
Thanks so much Zach and David for great insights! I hope to be able to tell our story without all the brand stuff taking up 20-30% of the slide!
Adrian Cherry said:
Another great post, w.r.t. point 7 please support the cause!
http://bancomicsans.com/about.html
said:
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