Analytics Roundup: Better presentations

Feltron Eight
Nice example of an optional, but much more interesting annual report could be formatted.

The Steve Jobs 90 Minute Keynote in 60 Seconds - Mahalo
GREAT summarization of the Job MacWorld 2008 keynote—from 90 minutes to 60 seconds. This demonstrates a good example of how to summarize a great deal of information.

Presentation Zen: 6 Presentation tips from a Steve Jobs keynote
6 good presentation points based on Steve Jobs 2008 MacWorld keynote

Meryl.net » 70+ PowerPoint and Presentation Resources and Great Examples
Great examples of properly using PowerPoint/Keynote.

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Analytics Roundup: TIps for showing, sharing, communicating

Developer's Guide - Google Chart API - Google Code
Beautiful stuff, particularly the Venn diagram.

Align Journal - BI Worst Practices
We often see articles on BI "Best Practices" here is an article telling us what NOT to do.

flot - Google Code
Attractive Javascript plotting for jQuery.

ongoing · On Communication
Interesting blog post about how different forms of communication rank for immediacy, lifespan, and audience reached.

The Excel Magician: 70+ Excel Tips and Shortcuts to help you make Excel Magic : Codswallop

SlideShare
Source for presentation ideas.

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Persuasive Presentations

Back in my consulting days at Diamond Technology Partners, I was known for my ability to bend PowerPoint to my will and fashion epic presentation-stories from lovingly-crafted slides. There was a term used when a client wanted a good looking presentation; they would ask if it could be "Zachified." Ah, the false glory.

Now I realize I was merely an amateur in designing presentations that could entrance and persuade an audience. I was going on instincts without much thought to the types of evidence, structure, and flow that would convince my audience.

Last week I had lunch with a man who has made a living from teaching others how to create effective presentations. His name is Andrew Abela and his blog is Extreme Presentations. Andrew has developed a thorough framework and training approach. He has a Doctorate and is a professor at Catholic University, so you know he brings an academic seriousness to the messed-up world of flufferpoint:

def (Withrop Hayes): A presentation that attempts to distract from the lack of substantive content or evidence with use of screenbeans, clip art, and other stock pictures or illustrations. A.k.a. clipterfuge (Todd Moy), clusterpoint (Cathy), The Macy’s Data Day Fluff Parade (Jamel).

Andrew gave me a quick backstage pass to his training methodology. Here are a few highlights:

1. Like a fool, I asked whether he preferred the sparse Lessig method or the more traditional, content-rich method. False choice. It all depends on the situation, just don't use the wrong approach at the wrong time. Andrew makes the distinction between "ballroom style" and "conference room style."

"Ballroom style presentations, like most typical PowerPoint presentations, are colorful, vibrant, attention-grabbing, and (sometimes) noisy. They typically take place in a large, dark room, such as a hotel ballroom. Conference room presentations are more understated: they have less color and more details on each page. They are more likely to be on printed handouts than projected slides, and they are more suited to your average corporate conference room. The single biggest mistake that presenters make is to confuse the two idioms, and particularly to use ballroom style where conference room style is more appropriate. I would estimate that upwards of 90 percent of all PowerPoint presentations use ballroom style, yet most of the time our presentation conditions call for conference room style."

That's from an article he shared with us called Achieve Impact through Persuasive Presentation Design (PDF)

2. It is important to mix data-based evidence with anecdotes. People need both of these types of information to persuade both the mind and heart (my interpretation).

3. Anticipate your audience's objections and build them into your storyline. What is better than having exactly the right slide next when someone raises a concern?

4. Good presentations require a lot of thought about their design. Andrew has defined five dimensions of an "Extreme Presentation": logic, rhetoric, graphics, politics, and metrics.

His blog offers a couple useful tools:

  • A framework for choosing the right chart
  • Slides that pass the squint test : "A good way to test whether your page is laid out properly is to apply what designers call the "squint test." Squint at the page, so that all the text is blurred and illegible. Do you get anything about the page without having to read the text? If you can see that the page is showing a process or two or three alternatives or a bunch of things converging, then your page passes the squint test."

4 comments


June 5, 2007
Jose Hernandez said:

Hello Zach,

I could not follow the link to the article "Achieve Impact through Persuasive Presentation Design (PDF)", can you please check.

Thanks

Jose


June 5, 2007
Zach said:

That PDF is now available.


June 15, 2007
Atilla said:

Hi Zach,

I noticed that the links at the end of your posts do not point to the correct URLs. For example, the NEXT link points to your current post (Persuasive Presentations) instead of "Excel 2007 and the Lie Factor" post, and the Previous link points to your current post (Persuasive Presentations) instead of "How to manipulate..." post. Is there a way to correct this? I have been trying hard to browse your archives but due to this problem, it is not possible.

Cheers


June 20, 2007
Tom said:

I like #3 a lot... As a college student, my professors are always telling me to do this in my essays, and I don't see any reason why it wouldn't be an effective strategy in a presentation. I'll have to give it a shot sometime soon.

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Analytics Roundup: Visualization goodies

The Problem With Presentations
Don't let presentation software keep you from getting your story across,

Webfoot's Mapeteria: Map Colouring
Want to make a choropleth thematic map (i.e. coloured based on your data) for Canadian provinces, U.S. states, or French départements?

The Econ 101 Management Method - Joel on Software
Instead of having smart people figure out how to train their frontline customer service workers to serve customers well and profitably, they make up metrics that sound good and let the low wage, high-turnover customer service people come up with their own.

The rise and fall of IT | Perspectives | CNET News.com
Scrap IT? A well-reasoned argument for scrapping the term "IT."

Gallery of Data Visualization

Summize - Summarized product reviews
A nice visualization for showing rankings.

The Extreme Presentation(tm) Blog: Choosing a good chart

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Analytics Roundup: Late April edition

Population Estimates Data Sets
US census data

Are you generic? / Wilson Miner Live
Wilson Miners post re: Django's generic views

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