Data Insights, The Next Step in the Last Mile of Analytics
The “Last Mile of Analytics” is riddled with potholes. It is a surprisingly challenging journey to go from data analysis to influencing and changing minds. One of the biggest of potholes on this journey is the available attention of your audience. We hear the same things over and over:
My audience won’t open the report that I sent, even though I worked hard to make it easy to read.
My customers don’t take the time to sign in to our analytics tool.
I have many audiences with many different ways they want to see the data. Some want all the details; others just want to be told what is most important.
This common feedback points to a common problem: How do you deliver data in ways that people will consume it? It needs to be palatable and customized to the recipient’s desired form.
Burger King gets this with their taglines over the years:
“Burger King, where you're the boss!”
“Your Way”
“When you have it your way, it just tastes better.”
Now: “You Rule”
This was the challenge we have been considering at Juice. It isn’t enough to have a world-class platform for data storytelling. You need to reach your audience in the way they want to consume data. The more we spoke to customers, the more we heard the same thing: many people just want (1) insights or highlights delivered through (2) the channels of communication they already use.
We needed to design a fresh way to capture, annotate, and share insights so that the ultimate consumer of data got it “their way”. I’m delighted to share what we have cooked up in Juicebox.
Capturing Insights Needs to be Fun and Seamless
We wanted the capturing of insights to be an irresistible and persistent “easy button” so that the moment you had an “ah-ha!” moment, you could grab it.
In Juicebox, the capture insight button is available on all the visualizations and instantly snapshots your insight.
Insight Curators Need to Add Their Perspective
Context is King (sorry, Burger King). The person who finds an insight understands what intrigued them and often has important knowledge to overlay on the data.
In Juicebox, we provide a variety of annotation tools for pointing with arrows, scribbling, adding labels, and framing the important parts. We want people to drop their knowledge over the data visualizations like melty American cheese on a sizzling burger.
Sharing Needs to be Frictionless, and Where the Conversation Exists
Insights need to be sharable in the forms and channels where people are already having their conversations.
In Juicebox, these insights can be pasted into Slack or Teams, dropped into an email, or added to a PowerPoint presentation.
Next Up: More Capabilities for Engagement and Self-Expression
For me, the exciting part is enabling more people to use data as a way to communicate and express their expertise. Insight are about taking those special “ah-ha!” moments that we relish in our data analysis and enabling you to deliver that same bit of brilliant excitement to your audience. We have some fun ideas for helping you grab attention and draw your audience into the discussion about data.