10 Ways to Improve Your Data Visualizations
Zach Gemignani Zach Gemignani

10 Ways to Improve Your Data Visualizations

Less is often more when designing your data visualizations. Here are ten lessons we've learned about how to better communicate with data. The key: give readers less information to absorb.

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5 Rules for Successful Success Metrics
Zach Gemignani Zach Gemignani

5 Rules for Successful Success Metrics

Here’s an analytics truism: everyone wants a dashboard (a.k.a. key performance indicators (a.k.a KPIs), success metrics, scorecards). Managers want a barometer of performance, a hammer to use on their subordinates, and a straightforward quantification of their business. Below are a few of the guidelines we use when we take on this task:

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Better Know a Visualization: Small Multiples
Zach Gemignani Zach Gemignani

Better Know a Visualization: Small Multiples

(With enough visualization methods to warrant a periodic table, it can be confusing to know what to use and when—and which visualizations are even worth considering at all. This series of posts is intended to introduce you to the visualization approaches that we find most useful, practical, and audience-friendly.)

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"If you are explaining, you are losing"
Zach Gemignani Zach Gemignani

"If you are explaining, you are losing"

The title comes from Ronald Reagan, sometimes known as “The Great Communicator.” If he knew anything, he knew that simplicity was foundational when reaching a broad audience.

That doesn’t stop people from finding ways to overcomplicate their data visualizations. Take this example from The Data Viz Catalogue. It is called a Radial Bar Chart.

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Getting Data Product Requirements Right
Zach Gemignani Zach Gemignani

Getting Data Product Requirements Right

Often customer data products or applications go awry because of poor requirements.  While customers can describe a billing workflow or a mobile app feature, explaining how data should be used is less clear. Merely documenting a wish list of reports, fields and filters is a recipe for low adoption and canceled subscriptions.

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10 Differences between Customer Reporting and Data Products
Zach Gemignani Zach Gemignani

10 Differences between Customer Reporting and Data Products

We’ve been talking a lot about how innovative companies are realizing the need to enhance their solutions with more customer-facing data products. For example, GoToMeeting launched a new feature called “Insights” where they send you engagement summary information from your meetings. Here is one from a recent Juice Lunch & Learn:

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Reports vs. Presentations: A Tale of Two Data Sources
Zach Gemignani Zach Gemignani

Reports vs. Presentations: A Tale of Two Data Sources

Have you ever thought about why you deliver a presentation versus sending a report?  Let’s face it – reports are easier. They don’t require coordinating schedules or reserving meeting spaces and preparing information for reports is far less labor intensive than pulling together the content required for a quality presentation.

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Breaking Free of the One-Page Dashboard Rule
Zach Gemignani Zach Gemignani

Breaking Free of the One-Page Dashboard Rule

Conventional wisdom says that an executive dashboard must fit on a single page or screen. The argument hinges on a pair of assertions about this constraint: it provides necessary discipline to focus on only the most critical information; and it enables the audience to see results "at a glance."

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10 Lessons in Treemap Design
Zach Gemignani Zach Gemignani

10 Lessons in Treemap Design

In the information visualization world, treemaps are on the rise…and justifiably so. Treemaps simultaneously show the big picture, comparisons of related items, and allow easy navigation to the details.

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Choosing the Right Metric
Zach Gemignani Zach Gemignani

Choosing the Right Metric

Misaligned goals, distorted behaviors, and a misguided sense of success... no, I’m not referring to college graduates. I’m talking about the problems caused by using the wrong metrics in your organization. You’ve probably seen examples like tracking average customer profitability and losing perspective on the variance in profitability or evaluating customer service reps on calls handled without regard for the quality of the experience. I’d like to offer up a quick-bake recipe for choosing the right metric.

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